Purpose-built for UK swimming clubs

Everything your swim club needs

Membership, billing, attendance, safeguarding, and communication in one platform. Built by a swim parent who got tired of the spreadsheet chaos.

Membership Billing Sessions Reporting Communication Safeguarding Roadmap

6

Core modules

Free

Under 50 members

100%

UK-hosted & GDPR

£29

Flat rate per month

Membership Management

Simple, modern member database that parents can update themselves. No more chasing paper forms or maintaining spreadsheets. Explore membership features.

✓ Online registration — Parents sign up through a web form. No printable PDFs or scanning.
✓ Family grouping — Link siblings together for billing and communication. One invoice per family.
✓ Self-service portal — Parents update contact details, emergency contacts, and medical information without emailing the secretary.
✓ Squad assignments — Organise members into training groups. Move swimmers between squads as they progress.
✓ Custom fields — Track swimming levels, medical conditions, or any club-specific data.
Swimly swimmers management page on a MacBook showing member database with search and filtering
Swimly swimmers list on an iPhone for poolside access

Automated Billing & Payments

Direct Debit collection through GoCardless means membership fees arrive automatically every month. No more chasing parents or reconciling bank statements. See how automated billing works.

✓ Direct Debit via GoCardless — Collect monthly, quarterly, or annual fees automatically from members' bank accounts.
✓ Flexible payment schedules — Set different fee amounts for different squads or membership types.
✓ Automatic retry on failures — Failed payments are automatically retried. Parents receive notifications if action is needed.
✓ Invoice generation — Automatic invoices sent to parents and stored in their portal for download.
✓ Payment tracking — See which members are paid up and who has outstanding balances at a glance.
Swimly billing dashboard on a MacBook showing invoices, outstanding payments, and revenue collected
Swimly billing view on an iPhone for on-the-go payment tracking

Built for every role

Each person in your club sees exactly what they need. No clutter, no confusion.

Treasurer

Revenue overview, outstanding payments, export reports for AGM, reconciliation dashboard.

Membership Sec

Member database, family grouping, squad assignments, registration approvals.

Coach

Poolside attendance, session registers, swimmer profiles, squad rosters on mobile.

Parent

Payment history, upcoming sessions, update contact details, view balances.

From spreadsheet to software in one week

See how volunteer hours disappear when the right tool does the heavy lifting.

Before
✕

Chase subs manually

WhatsApp reminders, awkward poolside conversations, bank statement reconciliation

✕

Spreadsheet member database

Multiple versions, outdated contacts, emailing the secretary to change an address

✕

Paper registers poolside

Wet clipboards, lost sheets, no historical attendance data

✕

DBS tracking in a filing cabinet

Expiry dates missed, Wavepower compliance uncertain, AGM panic

8+ hours/week of volunteer time on admin

With Swimly
✓

Direct Debit collects automatically

Set it once. Fees arrive monthly. Failed payments retry automatically.

✓

Parents update their own details

Self-service portal. Always current. Family grouping for siblings.

✓

Tap attendance on your phone

Works poolside. One tap per swimmer. Historical data builds automatically.

✓

Compliance dashboard with alerts

60-day warnings before anything expires. Always AGM-ready.

Under 1 hour/week to manage everything

Session Scheduling & Attendance

Manage your pool time, assign swimmers to lanes, and track who's attending. Members see their upcoming sessions; coaches see their rotas. Learn about attendance tracking.

✓ Visual lane planner — Assign squads to lanes and see your pool layout at a glance.
✓ Recurring session templates — Set up your weekly schedule once, then repeat it automatically.
✓ Quick check-in/out — Mark attendance with a tap. See who's present at each session.
✓ Coaching rotas — Assign coaches to sessions. Track who's covering which group each week.
✓ Session changes — Cancel or reschedule a session and automatically notify affected members.
Swimly session scheduling on a MacBook showing upcoming training sessions and weekly calendar
Swimly sessions on an iPhone for poolside coaching

Financial Overview & Reporting

Real-time financial dashboard showing club income and expenses. Export detailed reports for your AGM without digging through bank statements.

✓ Income dashboard — See total membership revenue, outstanding payments, and collection rates.
✓ Payment reconciliation — Direct Debit collections are automatically reconciled with member accounts.
✓ Exportable reports — Generate CSV or PDF reports for your treasurer, auditor, or AGM presentation.
✓ Competition fee tracking — Link gala entry fees to member accounts for transparent billing.
✓ Historical data — View income trends month-by-month or year-by-year for planning.
Swimly financial dashboard on a MacBook showing revenue collected, outstanding payments, and session summary
Swimly dashboard on an iPhone for quick financial overview

Smart Notifications & Communication

Keep members informed without relying on WhatsApp group chats. Automated reminders and targeted announcements delivered by email. Parents can manage preferences through the parent portal.

✓ Session change notifications — Cancel or move a session and affected members are automatically emailed.
✓ Payment reminders — Automatic reminders for outstanding balances or upcoming renewals.
✓ Club announcements — Send targeted messages to specific squads or the whole club.
✓ Certificate expiry alerts — Notify coaches and committee when DBS checks or qualifications are about to expire.
✓ Email templates — Pre-written messages for common scenarios: payment failed, session cancelled, renewal due.

Payment received

March subscription collected from the Thompson family. 28 of 30 members now paid.

2 min ago

DBS expiry warning

Coach Sarah Mitchell's DBS check expires in 28 days. Renewal reminder sent.

1 hour ago

Session cancelled

Tuesday Development Squad cancelled due to pool maintenance. 12 members notified.

3 hours ago

Safeguarding & Compliance

Track DBS checks, coaching qualifications, and consent forms. Stay compliant with Swim England Wavepower guidelines. View compliance features.

✓ DBS tracking — Record DBS certificate numbers and expiry dates for all coaches and volunteers.
✓ Qualification records — Track coaching qualifications, first aid certificates, and pool lifeguard credentials.
✓ Expiry alerts — Automatic reminders 60 and 30 days before certificates expire.
✓ Parental consent forms — Digital consent for photography, medical treatment, and data processing.
✓ Compliance dashboard — See at a glance which coaches need renewals or which members lack consent.
Swimly compliance dashboard on a MacBook showing DBS checks, consent status, and safeguarding overview
Swimly compliance on an iPhone for quick safeguarding checks
Transparent development

On Our Roadmap

We build in the open. Here is what is coming next, with honest timelines. Founding clubs get direct input on priorities.

Q2 2026

Meet Entry Management

In Development

Select swimmers for galas, manage entry deadlines, and export entry files in the formats meets expect. Track qualifying times and handle late entries.

Hy-Tek / SportSystems Integration

In Development

Import and export HY3 and SportSystems files. Works with the formats your county and regional meets already use. No more converting between systems.

Competition Fee Management

Planned

Link gala entry fees to swimmer accounts. Automatically calculate and invoice competition costs so treasurers are not reconciling manually.

Q3 2026

PB Tracking and Analytics

Planned

Personal bests detected automatically from competition results. Coaches see trends over time, parents see improvement, swimmers stay motivated.

Swim England Rankings

Pending SE API

Pull Swim England rankings data so swimmers and parents can track competitive standings. Depends on SE API approval (application submitted). In the meantime, import times via Hy-Tek result files or CSV uploads.

Founding clubs shape the roadmap. Your feedback decides what gets built next. If your club needs something that is not listed here, tell us.

Learn about the pilot programme

Related Pages

Swim Club Software

All-in-one platform for UK competitive swimming clubs

Billing Software

Automate fee collection with Direct Debit via GoCardless

Swim School Management

Lesson scheduling and progression for learn-to-swim programmes

Frequently Asked Questions

Common questions about Swimly answered

Pricing Plans

See transparent monthly pricing from £29/month

Compare vs SwimClubManager

How Swimly compares to the established alternative

Ready to simplify club management?

Start free with up to 50 members. No credit card required.

Apply for the Pilot Programme View pricing