Simple, transparent pricing

No per-member fees. No hidden charges. No annual lock-in. Just a flat monthly rate that scales with your club.

Preparing an AGM proposal? Transparent pricing makes committee decisions easier.

Limited spaces

Founding Club Programme

Be one of the first 10 clubs to use Swimly. Get 6 months free on any plan, white-glove migration, and direct input on what gets built next.

Apply for the pilot

Starter

For small clubs finding their feet

Free

Up to 50 members

  • Basic membership management
  • Attendance tracking
  • Email notifications
  • Session scheduling
  • Financial summary
Start Free
Most Popular

Club

The full toolkit for growing clubs

£29 /mo

50–200 members

Less than £1 per member per month

  • Everything in Starter
  • Billing and invoicing
  • Parent portal
  • Squad management
  • Automated Direct Debit
  • Custom reports and exports
  • Priority email support
Join the waitlist

Performance

For ambitious, competitive clubs

£49 /mo

200–500 members

  • Everything in Club
  • Performance analytics
  • Swim England integration
  • API access
  • Competition fee tracking
  • Safeguarding dashboard
  • Priority phone support
Join the waitlist

Enterprise

Bespoke pricing for large organisations

Custom

500+ members

  • Everything in Performance
  • Dedicated support
  • Custom integrations
  • SLA and onboarding support
  • Multi-site management
  • Dedicated account manager
Get in touch

Cost per member calculator

See exactly what Swimly Club costs your club

30 100 members 300

Monthly cost

£29

flat rate

Per member

£0.29

per month

Annual total £348
That's less than the cost of one swim cap per member per year

Compare transparent pricing

Preparing a proposal for your AGM? Here is how Swimly Club stacks up against the alternatives, so your committee can make an informed decision.

Switch from SwimClub Manager and save

£301/year

That is enough to cover pool hire for two extra training sessions.

Swimly Club

£348/yr

£29/mo · flat rate

SwimClub Manager

£649/yr

Annual · locked in

Club Organiser

£299/yr

Annual · locked in

Swipe to compare

Flat-rate pricing

Swimly Included
SwimClub Manager Tiered per-member
Club Organiser Tiered per-member

Contract flexibility

Swimly Monthly, cancel anytime
SwimClub Manager Annual lock-in
Club Organiser Annual lock-in

Hidden fees or setup costs

Swimly None
SwimClub Manager Various add-ons
Club Organiser Per-transaction fees

Key differentiators

Mobile-first design Swimly only
Direct Debit built in Swimly only
Parent portal Swimly only

Comparison based on publicly available pricing and feature lists as of March 2026. All prices exclude VAT where applicable.

£29 per month saves hours every week

Less than the cost of one swim cap per member per year—but it gives your treasurer back 8 hours a month.

8 hours
saved monthly on payment chasing and reconciliation
£0
hidden charges—flat monthly fee regardless of member count
95%
automated collection rate with Direct Debit via GoCardless

Common questions from treasurers

Can we afford this on our committee budget?

£29/month (£348/year) works out to less than one swim cap per member annually for a 50-member club. If it saves your treasurer 8 hours a month at minimum wage (£11.44/hr), that's £91.52 worth of volunteer time saved—every month. The return on investment is clear.

What about GoCardless fees?

GoCardless charges 1% + 20p per transaction (capped at £2). For a £50 monthly subscription, that's 70p. No monthly fees, no setup costs, no minimums. Significantly cheaper than card payments (2-3%) and far more reliable than standing orders.

What if we need to cancel?

No lock-in contracts. Cancel any time with one month's notice. Your data remains accessible for 90 days after cancellation, giving you plenty of time to export everything if needed. No exit fees.

What about committee handovers?

Role-based access means new treasurers can be productive from day one. Complete audit trail of all financial activity. No spreadsheets to hand over, no knowledge lost. Everything documented and accessible.

Is our club data secure?

UK-hosted, GDPR-compliant, encrypted at rest and in transit. Regular backups. SOC 2 Type II certified infrastructure (Railway). Bank-level security for payment data via GoCardless (FCA regulated).

Frequently asked questions

Everything you need to know about Swimly pricing and billing.

Is the Starter plan really free?
Yes. The Starter plan is completely free for clubs with up to 50 members. There are no hidden fees, no credit card required, and no time limit. You can use it for as long as you like.
Why is Swimly cheaper than competitors?
We use a flat-rate pricing model rather than charging per member, which keeps costs predictable as your club grows. We built Swimly with modern technology from the ground up, so we do not carry the legacy overhead of older platforms. Most importantly, transparent pricing builds trust with volunteer treasurers. No hidden setup fees, no per-transaction charges, no surprise costs at renewal. What you see is what you pay.
Can I switch between plans at any time?
Absolutely. You can upgrade or downgrade your plan at any time from your club dashboard. When upgrading, you get immediate access to the new features. When downgrading, the change takes effect at the end of your current billing period.
Are there any per-member fees?
No. Every plan has a flat monthly rate regardless of how many members you have within your tier. We believe swim clubs should not be penalised for growing.
How does billing work?
Plans are billed monthly by Direct Debit or card payment. You can cancel at any time and your access continues until the end of the billing period. We do not lock you into annual contracts.
What happens if my club grows beyond the member limit?
We will notify you when you are approaching your plan's member limit. You can upgrade to the next tier at any time. We will never cut off access or disable features without giving you plenty of notice.
Do you offer discounts for annual billing?
We are planning to introduce annual billing with a discount in the future. For now, all plans are billed monthly to keep things simple and flexible.
What payment methods do you accept?
We accept Direct Debit (via GoCardless) and all major credit and debit cards. Direct Debit is the simplest option for UK clubs as payments are collected automatically each month.

Ready to simplify club management?

Start free with up to 50 members. No credit card required.

Start Free