The operating system for British swimming clubs
Give your committee back
hours every week
Membership, billing, attendance and Wavepower compliance in one calm, organised place. Built by a swim parent who has chased the subs and printed the registers.
Free for clubs under 50 members. No card required. Founding clubs get 6 months of the Club plan free.
The same product your committee will use. No mockups, no concept art.
The problem
You did not sign up for a second job
But that is what running a club feels like when the tools fight you. Every volunteer committee knows the pattern.
- 01
Five spreadsheets, and none of them agree
Members in one, payments in another, attendance on paper. Nobody knows which version is current.
- 02
Evenings lost to chasing subs
Standing orders fail quietly. The Treasurer ends up sending awkward reminders at ten o'clock at night.
- 03
Safeguarding records nobody can reach
Wavepower compliance you cannot evidence quickly is compliance you cannot evidence at all.
- 04
Handover means starting again
When the Membership Secretary steps down, the club's knowledge walks out of the door with them.
The spreadsheet era
- Membership records scattered across spreadsheets
- Chasing parents for subs every month on WhatsApp
- Registers printed, filled in by hand, then lost
- Safeguarding files in a folder nobody can access
With Swimly
- Every member, payment and session in one place
- Direct Debit collects itself, failures retry automatically
- Live registers on the phone the coach already carries
- Wavepower-aligned records with DBS expiry alerts
Why Swimly
Why UK swimming clubs choose Swimly
Not a generic sports app adapted for swimming. Not American software with a GBP option bolted on. Purpose-built for how UK swim clubs actually work, from Direct Debit billing to Wavepower compliance.
Built for Swim England affiliation
Handle membership categories, registration requirements, and renewal cycles that match Swim England's framework. Import your SE member data, track coach qualifications, and maintain SwimMark compliance, all in one system.
Wavepower compliance as standard
Track DBS checks, safeguarding training certificates, and coach qualifications with automated expiry alerts. Generate compliance reports for Swim England audits. No more spreadsheets tracking renewal dates.
Direct Debit by default
Native GoCardless integration means automated monthly Direct Debit collection for UK swim clubs. No more chasing standing orders, reconciling bank transfers, or dealing with failed payments manually.
Transparent flat-rate pricing
No per-member fees that increase as your club grows. £29/month for 50-200 members, £49/month for 200-500. Free for clubs under 50. Pricing you can predict, not bills that escalate.
UK data hosting and GDPR compliance
Your club's data stays in UK data centres. Full GDPR compliance with subject access request handling, data portability, and right to erasure built in.
Built by people who run clubs
Swimly was created by swim parents and committee members who have sat through the same frustrating meetings. We understand volunteer capacity, committee handovers, and evening-and-weekend reality.
Where the hours come back
Less admin. More swimming.
Membership Secretary
Parents keep their own details current in the portal. Welcome emails and renewal reminders send themselves.
Treasurer
Subs arrive on schedule, failed payments retry on their own, and the AGM report generates in one click.
Head Coach
Attendance taken poolside in seconds, even at six in the morning with wet hands and bad lighting.
Everything in one place
Everything your club needs
Built specifically for swimming clubs, not a generic tool forced to fit.
Membership management
Online registration, renewals, and member records. Parents update their own details. No more chasing paper forms.
Learn moreAutomated payments
Direct Debit collection via GoCardless. Set it up once, get paid on time every month. Failed payments are retried automatically.
Learn moreSession scheduling
Manage pool time, lane assignments, and coaching rotas. Members see their schedule, coaches see their groups.
Learn moreFinancial overview
See your club's income and expenses at a glance. Export reports for your AGM without digging through bank statements.
Learn moreSmart notifications
Session changes, payment reminders, and club announcements delivered by email. No more relying on WhatsApp group chats.
Learn moreSafeguarding ready
Track DBS checks, qualifications, and consent forms. Get alerts before certificates expire. Keep your duty of care records tidy.
Learn moreCompetition entries
Manage gala entries, track qualifying times, and handle entry fees. Import results from Hy-Tek and SportSystems formats.
Learn moreParent portal
Parents view schedules, pay invoices, and update their details. Coaches and committees stop fielding the same questions.
Learn moreWorks on any device
Coaches mark attendance poolside on their phone. Treasurers reconcile payments on a laptop. Everyone sees the same data.
Learn moreBuilt in the open
The same product your committee will use
These are live screens from Swimly today. Swimmers, sessions, billing and compliance in one system, with each committee role seeing exactly what their job needs.
Honest comparisons
How does Swimly compare?
We have written honest assessments of every major swim club platform, including where competitors do things well.
Swimly vs SwimClub Manager
Compare features, pricing, and UK-specific capabilities
Swimly vs TeamUnify
Why UK clubs choose Swimly over US platforms
Swimly vs Club Organiser
Budget vs full-featured swim club software
Swimly vs ClubSpark
Swim-specific vs generic sports club platform
Swimly vs GoMotion
UK Direct Debit vs US payment processing
Full platform comparison 2026
Compare all six platforms side by side
Switching is easier than you think
From spreadsheet to software in about two weeks
Our founding club programme includes white-glove migration. We do the heavy lifting so you do not have to.
Get in touch
Tell us about your club, how many members you have, and what you currently use. No hard sell, just a conversation about whether Swimly fits.
We migrate your data
Send us your spreadsheets or exports. We import members, set up squads, configure billing schedules, and build your session timetable. You review it, we adjust.
Your committee logs in
We walk your Treasurer, Membership Secretary, and coaches through the platform. Each person sees exactly the features their role needs.
You're live
Payments collect automatically. Coaches take digital attendance. Parents self-serve. We stay on hand through the first month to fine-tune anything.
Founding clubs get 6 months free plus priority migration support. We are limiting the programme to the first 10 clubs so we can deliver exceptional onboarding. No contract, no payment details required to start.
Built from the poolside
Built from the poolside, not a boardroom
Swimly's founder is a swim parent at a Kent club. He has sat through the AGMs, chased the subs, and done the spreadsheets. This is software built by someone who understands what volunteer committees deal with every week.
1,500+
Swim England affiliated clubs across the country
46%
cheaper than legacy swim club software
10
founding club places in the first cohort
Built for your needs
Whatever kind of club you run
Billing & Payments
Automate fee collection with Direct Debit. No more chasing parents or manual bank reconciliation.
Learn moreSwim Club Software
All-in-one management platform for UK competitive swimming clubs. Membership, billing, and compliance.
Learn moreManagement Software
Membership, billing, attendance, and Wavepower compliance in one platform for volunteer-run clubs.
Learn moreSwim Team Software
Purpose-built for competitive and recreational swim teams. Squad management, billing, and poolside attendance.
Learn moreSwim School Management
Lesson scheduling, progression tracking, and parent communication for learn-to-swim programmes.
Learn moreSoftware Comparison 2026
Compare Swimly with SwimClub Manager, TeamUnify, GoMotion, and more side by side.
Learn morePricing
Simple, honest pricing
No per-member fees. No hidden charges. Just a flat monthly rate that scales with your club.
All plans include unlimited coaches, sessions, and UK-based support.
Starter
For small clubs finding their feet
Up to 50 members
- Basic membership management
- Attendance tracking
- Email notifications
- Session scheduling
- Financial summary
Club
The full toolkit for growing clubs
50–200 members
£348/yr, 46% less than SwimClub Manager
- Everything in Starter
- Billing and invoicing
- Parent portal
- Squad management
- Automated Direct Debit
- Custom reports and exports
- Priority email support
Performance
For ambitious, competitive clubs
200–500 members
£588/yr
- Everything in Club
- Performance analytics
- Swim England integration
- API access
- Competition fee tracking
- Safeguarding dashboard
- Priority phone support
Enterprise
Bespoke pricing for large organisations
500+ members
- Everything in Performance
- Dedicated support
- Custom integrations
- SLA and onboarding support
- Multi-site management
- Dedicated account manager
Set your club up today
Create your club in a few minutes. Free for clubs under 50 members, no card required. Add your squads, import members, and start taking payments whenever you are ready.
UK-hosted
minutes
migration
Not ready to set up today? Leave your email and we will send a short getting-started guide plus the occasional product update.
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Want white-glove migration and 6 months free? Join the founding clubs programme or email mike@swimly.uk .