The operating system
for competitive swimming
Stop drowning in spreadsheets. Start running a club that actually works.
6 months free + white-glove migration for the first 10 clubs.
- Membership records scattered across five spreadsheets
- Chasing parents for subs every month via WhatsApp
- Session registers printed, filled in by hand, then lost
- Safeguarding records in a folder nobody can access
- Committee handover means starting from scratch
- Every member, payment, and session in one place
- Automated Direct Debit collection, no chasing required
- Digital attendance with real-time registers for coaches
- Wavepower-aligned safeguarding with DBS tracking
- Seamless handover with role-based access and full history
Swim England Compatible
Designed to work alongside Swim England membership and compliance requirements.
GDPR Compliant
Full data protection compliance with consent tracking and right-to-erasure support.
UK Hosted
All data stored on UK-based servers. Your members' information never leaves the country.
256-bit Encryption
Bank-grade encryption protects every piece of data, in transit and at rest.
Beautiful on every device
Whether you're at poolside on your phone or in the office on your laptop, Swimly works seamlessly across all your devices.
Sound familiar?
Running a volunteer swim club shouldn't feel like a second job.
Drowning in spreadsheets
Tracking 150+ members across Google Sheets, email threads, and WhatsApp groups is a full-time job that nobody signed up for.
Chasing payments manually
Monthly subs, session fees, competition levies. Half the committee's time goes on reminding parents to pay up.
Communication chaos
Important updates get lost in group chats. Parents miss session changes. Coaches can't see who's actually enrolled.
There's a better way to run your club
Swimly handles the admin so your committee can focus on what matters: getting swimmers in the water. Built by people who've been on the poolside, not just in a boardroom.
Why UK swimming clubs choose Swimly
Swimly isn't a generic sports app adapted for swimming. It's not American software with a GBP currency option bolted on. It's purpose-built for how UK swim clubs actually work — from Direct Debit billing to Wavepower compliance.
Built for Swim England affiliation
Handle membership categories, registration requirements, and renewal cycles that match Swim England's framework. Import your SE member data, track coach qualifications, and maintain SwimMark compliance — all in one system.
Wavepower compliance as standard
Track DBS checks, safeguarding training certificates, and coach qualifications with automated expiry alerts. Generate compliance reports for Swim England audits. No more spreadsheets tracking renewal dates.
Direct Debit by default
Native GoCardless integration means automated monthly Direct Debit collection for UK swim clubs. No more chasing standing orders, reconciling bank transfers, or dealing with failed payments manually. Set it up once and let it run.
Transparent flat-rate pricing
No per-member fees that increase as your club grows. Pay £29/month for 50-200 members, £49/month for 200-500. Free for clubs under 50 members. Pricing you can predict, not bills that escalate with every new swimmer.
UK data hosting and GDPR compliance
Your club's data stays in UK data centres. Full GDPR compliance with subject access request handling, data portability, and right to erasure built in. You're a data controller — we help you stay compliant.
Built by people who run clubs
Swimly was created by swim parents and committee members who've sat through the same frustrating meetings. We understand volunteer capacity, committee handovers, and the reality of running a club on evenings and weekends.
How Swimly saves volunteer committees time
UK swim clubs run on volunteer time. Every hour your committee spends on admin is an hour they're not spending on developing swimmers, recruiting coaches, or growing the club. Here's where Swimly gives those hours back.
Membership Secretary
Stop answering "Can you update my address?" emails. Stop manually updating spreadsheets when people join or leave. Give parents a portal where they update their own details. Automated welcome emails when new members join. Renewal reminders sent automatically. Your Membership Sec gets their evenings back.
Treasurer
No more chasing late payers via text. No more manually matching bank transfers to members. Automated Direct Debit collection means payments arrive on schedule. Failed payments are retried automatically. Financial reports generate with one click. Your Treasurer can finally focus on club finances instead of payment admin.
Head Coach
Stop printing registers that get wet and lost. Take attendance on your phone poolside. See which swimmers are consistently absent. Track who owes make-up sessions. Attendance data syncs automatically — no more end-of-month spreadsheet wrangling.
Committee Handovers
When roles change at AGM, new committee members don't start from zero. Complete member history, payment records, attendance data, and compliance documents are already in the system. Add them as a user, assign their role, done. Handover becomes a 15-minute onboarding call instead of weeks of tribal knowledge transfer.
Everything your club needs
Built specifically for swimming clubs, not a generic tool forced to fit.
Membership management
Online registration, renewals, and member records. Parents update their own details. No more chasing paper forms.
Automated payments
Direct Debit collection via GoCardless. Set it up once, get paid on time every month. Failed payments are retried automatically.
Session scheduling
Manage pool time, lane assignments, and coaching rotas. Members see their schedule, coaches see their groups.
Financial overview
See your club's income and expenses at a glance. Export reports for your AGM without digging through bank statements.
Smart notifications
Session changes, payment reminders, and club announcements delivered by email. No more relying on WhatsApp group chats.
Safeguarding ready
Track DBS checks, qualifications, and consent forms. Get alerts before certificates expire. Keep your duty of care records tidy.
Competition entries
Manage gala entries, track qualifying times, and handle entry fees. Import results from Hy-Tek and SportSystems formats.
Parent portal
Parents view schedules, pay invoices, and update their details. Coaches and committees stop fielding the same questions.
Works on any device
Coaches mark attendance poolside on their phone. Treasurers reconcile payments on a laptop. Everyone sees the same data.
How does Swimly compare?
We believe in transparent comparisons. See how Swimly stacks up against other swim club management platforms — we've written honest assessments of each competitor.
Swimly vs SwimClub Manager
Compare features, pricing, and UK-specific capabilities
Swimly vs TeamUnify
Why UK clubs choose Swimly over US platforms
Swimly vs Club Organiser
Budget vs full-featured swim club software
Swimly vs ClubSpark
Swim-specific vs generic sports club platform
Swimly vs Swim Manager
Transparent pricing vs contact-only quotes
Swimly vs GoMotion
UK Direct Debit vs US payment processing
Full Platform Comparison 2026
Compare all 6 platforms side by side
From spreadsheet to software in one week
Switching club management systems sounds daunting. It doesn't have to be. Swimly's founding club programme includes white-glove migration — we do the heavy lifting so you don't have to.
Week 1: Data migration
Send us your existing data — spreadsheets, exports from your old system, whatever you have. We import members, set up squad structures, configure your billing schedules, and get everything ready. You review it, we make adjustments. Zero technical knowledge required from your side.
Week 2: Committee training
We run live training sessions for your key committee members. Membership Sec learns member management and communications. Treasurer learns invoicing and payment tracking. Head Coach learns attendance registers. Everyone gets hands-on practice with real data before you go live.
Week 3: Parent onboarding
We send welcome emails to all your members explaining how to access the parent portal. They can view invoices, update contact details, and see session schedules immediately. Simple login process, no complicated registration. Support available for anyone who needs help.
Week 4: You're live
Your club is now running on Swimly. Payments start collecting automatically. Coaches take digital attendance. Parents can self-serve common requests. We stay available for the first month to answer questions and fine-tune anything. Most founding clubs tell us they wish they'd switched sooner.
Founding clubs get 6 months free plus priority migration support. We're limiting the programme to the first 10 clubs so we can deliver exceptional onboarding. No contract, no payment details required to start. Just a commitment to give us feedback as we refine the product.
Resources for swim club committees
Whether you're evaluating software for the first time or switching from another platform, these guides will help you make the right decision.
Complete Software Buyer's Guide
Everything UK swim club committees need to know before choosing management software. From understanding what features matter to avoiding common procurement mistakes.
Read the guideFounding Clubs Programme
Join the first cohort of clubs using Swimly. Get 6 months free, white-glove migration support, and direct input into product development. Limited to 10 clubs.
Apply nowBuilt for your needs
Whether you run a competitive club or a swim school, Swimly adapts to your requirements.
Billing & Payments
Automate fee collection with Direct Debit. No more chasing parents or manual bank reconciliation.
Learn moreSwim Club Software
All-in-one management platform for UK competitive swimming clubs. Membership, billing, and compliance.
Learn moreManagement Software
Membership, billing, attendance, and Wavepower compliance in one platform for volunteer-run clubs.
Learn moreSwim Team Software
Purpose-built for competitive and recreational swim teams. Squad management, billing, and poolside attendance.
Learn moreSwim School Management
Lesson scheduling, progression tracking, and parent communication for learn-to-swim programmes.
Learn moreSoftware Comparison 2026
Compare Swimly with SwimClub Manager, TeamUnify, GoMotion, and Spond side by side.
View comparisonBuilt for competitive swimming
We're building features that understand the unique needs of competitive swimming clubs. Here's what's coming next.
Meet Entries & Registration
Digital meet entry management with automatic swimmer selection based on qualifying times and squad eligibility.
Hy-Tek Integration
Direct integration with Hy-Tek timing systems to import meet results and update personal bests automatically.
Rankings & Performance
Track swimmer rankings against British Swimming times and compare progress across your club's squads.
Training Analytics
Monitor attendance patterns, training volume, and improvement trends to support coach planning and swimmer development.
Have a feature request? We're building this with swimming clubs. Join our pilot programme to help shape what we build next.
Built from the poolside, not a boardroom
Swimly's founder is a swim parent at a Kent club. He has sat through the AGMs, chased the subs, and done the spreadsheets. This is software built by someone who actually understands what volunteer committees deal with every week.
931
Swim England affiliated clubs across the country
46%
cheaper than legacy swim club software
10
founding club places remaining
Save 10+ hours a month
Automated billing, digital registers, and one system for everything. No more spreadsheet wrangling at 10pm.
Works poolside
Designed for coaches on phones at 6am. Fast, responsive, built for wet hands and bad lighting.
Handover-proof
When committee members change, nothing is lost. Role-based access means the new Treasurer picks up right where the last one left off.
Competition-ready
Hy-Tek and SportSystems file support coming Q2 2026. Manage gala entries, results, and PBs all in one place.
Become a founding club
6 months completely free. White-glove migration from spreadsheets. Direct input on features. Your club helps shape the product.
Become a founding clubSimple, honest pricing
No per-member fees. No hidden charges. Just a flat monthly rate that scales with your club.
All plans include unlimited coaches, sessions, and UK-based support.
Starter
For small clubs finding their feet
Up to 50 members
- Basic membership management
- Attendance tracking
- Email notifications
- Session scheduling
- Financial summary
Club
The full toolkit for growing clubs
50–200 members
£348/yr — 46% less than SwimClub Manager
- Everything in Starter
- Billing and invoicing
- Parent portal
- Squad management
- Automated Direct Debit
- Custom reports and exports
- Priority email support
Performance
For ambitious, competitive clubs
200–500 members
£588/yr
- Everything in Club
- Performance analytics
- Swim England integration
- API access
- Competition fee tracking
- Safeguarding dashboard
- Priority phone support
Enterprise
Bespoke pricing for large organisations
500+ members
- Everything in Performance
- Dedicated support
- Custom integrations
- SLA and onboarding support
- Multi-site management
- Dedicated account manager
Ready to simplify your club management?
Start free with up to 50 members. No credit card required. Founding clubs get 6 months of our Club plan completely free.
No spam. We will only email you about Swimly launch updates.
UK-hosted
under a week
migration
Want to learn more first? Read about the pilot programme