Stop chasing subs.
Start running your club.
We are selecting 10 founding clubs to use Swimly before our public launch. Get 6 months completely free, white-glove migration, and direct input on the product. Built by a swim parent who has lived the spreadsheet chaos.
Found by committees searching for a better way to run their club
Limited places. We respond to every application.
Your club dashboard. Works on your laptop in the office and your phone at poolside.
Sound familiar?
Every volunteer-run club hits the same walls. These are real problems from real swim clubs.
Chasing subs by text
Standing orders fail, parents forget, and the Treasurer spends evenings sending awkward reminders instead of being at home.
Spreadsheets everywhere
One for swimmers, one for subs, one for attendance. None of them agree. Nobody knows which version is current.
Handover dread
When the Membership Secretary steps down, half the club's knowledge walks out with them. The new person starts from scratch.
One platform. Everything your club needs.
Replace the spreadsheets, the standing orders, and the WhatsApp chaos with a single system built for swimming clubs.
Automated Direct Debit
Set up once via GoCardless, get paid every month. No more chasing failed standing orders or sending awkward texts.
Membership Database
Swimmers, families, squads, medical notes, emergency contacts. One source of truth that the whole committee can access.
Poolside Attendance
Digital register on your phone. Tap names at the pool, even at 6am. Wavepower-compliant safeguarding records built in.
Squads & Sessions
Manage squads, timetables, and lane allocations. Coaches see their swimmers. Parents see their children's schedule.
Parent Portal
Parents manage their own details, view invoices, and check session times. Fewer emails to the Membership Secretary.
Painless Handovers
When the Treasurer steps down, the new one logs in and everything is there. No spreadsheets lost, no knowledge walking out.
What your club gets
Pilot clubs are not guinea pigs. You are partners. We want to build something genuinely useful, and that means working closely with the people who will rely on it every day.
- 6 months completely free (worth £174) with no payment details required upfront
- Direct input on features and the product roadmap
- Priority support from our team whenever you need it
- Locked-in early adopter pricing when we launch publicly
What we need from you
- A club willing to use Swimly as their management platform for three months
- Honest feedback on what works well and what needs improving
- A committee contact we can collaborate with regularly
We are not looking for perfection. We are looking for clubs willing to try something new and tell us honestly how it goes.
Is this right for your club?
The pilot is designed for volunteer-run clubs ready to leave spreadsheets behind.
50 to 200 members
Big enough to need a system, small enough to know everyone.
Currently on spreadsheets
Or Access databases, legacy software, or a mix of tools you have been meaning to replace.
Willing to try something new
A committee that wants better, not just familiar.
Tech-comfortable, not tech-expert
If you can use online banking, you can use Swimly. No developers needed.
6 months free starting when you are ready
The pilot programme is open now. We are onboarding clubs on a rolling basis so we can give each one the attention it deserves. The sooner you start, the more you shape the product.
Tell us about your club and how you currently manage things. We will be in touch within a few days.
White-glove data migration from spreadsheets, Access databases, or existing software. We handle the heavy lifting. No technical knowledge required.
Use Swimly for your club, share feedback, and help us build something that genuinely works for committees like yours.
Built by someone who understands
Swimly was created by a swim parent with 15+ years in tech leadership at Google, Apple, and as CTO scaling RefME to 2 million users. Not a software house guessing what clubs need, but someone who has sat through the AGMs, chased the subs, and done the spreadsheets.
UK-built, UK-hosted
GDPR compliant, data stays in the UK
Works poolside
Designed for 6am sessions on phones
Built by a volunteer
Kent swim club parent, lived the pain
Automated billing. Set up Direct Debit once, get paid every month. No more chasing.
Digital attendance register. Take the register on your phone at poolside, even at 6am.
How Swimly compares
Transparent pricing. No surprises at renewal time.
Swimly
Then £29/month. No annual lock-in.
- Automated Direct Debit
- Poolside attendance
- White-glove migration
- UK-hosted, GDPR compliant
- Modern mobile-first UI
SwimClub Manager
Annual licence. Desktop-first.
- Established, feature-rich
- SE Rankings integration
- Annual contract required
- Mobile app costs extra
Swim Manager
Contact for pricing. No public rates.
- SE Rankings integration
- Mobile app included
- No transparent pricing
- No free trial available
Spreadsheets
Free in theory. Costly in volunteer hours.
- Familiar to everyone
- Manual payment chasing
- Handover nightmare
- No safeguarding audit trail
See detailed comparisons with SwimClub Manager, Swim Manager, and Club Organiser.
Common questions
Can you import our existing data from spreadsheets or Access?
Yes. We handle all data migration as part of the pilot onboarding. Whether you are using spreadsheets, an Access database, Google Sheets, or exporting from another system, we will get your swimmers, families, payment records, and session data into Swimly. You do not need to do any technical work yourself.
What does the pilot programme include?
Pilot clubs receive 6 months completely free (worth £174), white-glove data migration from spreadsheets, direct input on features and the product roadmap, priority support, and locked-in early adopter pricing when Swimly launches publicly. No payment details required upfront.
What size of swimming club is the pilot for?
The pilot is ideal for volunteer-run swimming clubs with 50 to 200 members, currently using spreadsheets or legacy software. You need a tech-comfortable committee member (no developers required) and a willingness to share honest feedback.
How long does the pilot programme last?
The pilot runs for 6 months from when your club is onboarded. We onboard clubs on a rolling basis so each one gets the attention it deserves. After the pilot, you can continue on our early adopter pricing.
What do pilot clubs need to do?
Use Swimly as your club management platform for at least three months, provide honest feedback on what works and what needs improving, and designate a committee contact we can collaborate with regularly. We handle all data migration and setup.
Is Swimly suitable for UK swimming clubs?
Yes. Swimly is built specifically for UK swimming clubs. It is UK-hosted, GDPR compliant, and includes Wavepower safeguarding compliance tools, automated Direct Debit via GoCardless, and digital poolside attendance registers. Our founder is a swim parent at a Kent club.
How quickly can we get started?
Most clubs are up and running within a week. After an initial conversation about your club's setup, we handle the data migration and configuration. Your committee gets login access and a guided walkthrough. Payments can typically be collecting within the first month.
Built by a swim parent who has been on poolside, not in a boardroom. We know what committees need because we have lived it.
Interested? Let's talk.
There is no obligation and no hard sell. Get in touch and we will explain how the pilot works and whether it is a good fit for your club.
Apply for the Pilot ProgrammeLimited to 10 founding clubs. Places are filling. We respond to every application.