Shape the future of
swimming club software
Founding clubs are not beta testers. You are partners who shape every feature, every workflow, and every decision. In return, you get 6 months free, lifetime pricing, and a product built around how your club actually works.
What your club gets
Everything you need to move from spreadsheets to a modern platform, without any risk or upfront investment.
6 months completely free
Worth £174. No payment details required upfront. If Swimly is not the right fit, you simply stop using it.
White-glove migration
Send us your spreadsheets and we handle the rest. Members, squads, fee structures, session schedules. Done within a week.
Lifetime pricing lock
Your founding club rate never increases. No matter what happens to our pricing in the future, your club is locked in.
Direct product input
A private channel to the product team. Your feature requests go to the top of the roadmap. Your feedback shapes what we build next.
Early access to features
See and test new features before anyone else. Competition management, parent portal updates, billing improvements -- you see them first.
Priority support
Direct access to our team whenever you need help. Not a ticket queue. A real person who knows your club by name.
What we ask
This is a partnership, not a freebie. We invest heavily in each founding club. In return, we ask for four simple things.
Honest feedback
Tell us what works and what does not. Candid feedback is more valuable than polite feedback.
Patience
Some features are still being built. We are transparent about what is ready and what is coming.
50 to 300 members
We are building for volunteer-run competitive swimming clubs. That is the context we need to get right.
A committee contact
One person we can work with regularly to coordinate migration and gather feedback.
How it works
From first conversation to a running club in under two weeks.
Get in touch
Email mike@swimly.uk or use the contact form. Tell us about your club, how many members you have, and what you are currently using. No hard sell. Just a conversation about whether Swimly is a good fit.
We migrate your data
Send us your spreadsheets, CSV files, or screenshots of your current setup. We import your members, configure squads, set up fee structures, and build your session schedule. You do not need to touch a thing.
Your committee logs in
We walk your Treasurer, Membership Secretary, and coaches through the platform. Each person sees exactly the features relevant to their role. Takes about 30 minutes per person.
Start running your club
Take attendance poolside. Collect subs via Direct Debit. Track safeguarding. Your committee can finally focus on the club instead of admin. And we are on hand throughout.
Why we do this differently
Most club management software is built by people who have never sat on a swimming club committee. They build what they think clubs need based on feature checklists and competitor analysis.
Swimly's founder is a swim parent and volunteer at a Kent club. He has done the spreadsheets, chased the subs, and sat through the AGMs. But one person's experience is not enough.
Founding clubs give us the breadth of understanding we need to build something that genuinely works for every type of club: large and small, competitive and development-focused, well-resourced and running on goodwill.
Ready to join?
No obligation, no hard sell. Get in touch and we will have a straightforward conversation about whether Swimly is a good fit for your club.
Limited to 20 founding clubs. We respond to every enquiry within 48 hours.