Swimly vs Swim Manager
Swim Manager is an established UK swim club platform with Swim England API approval and dedicated mobile apps. Swimly offers a modern alternative with transparent pricing, automated Direct Debit billing, and a mobile-first web experience that works on any device without downloading an app.
£29
per month, published
Free
for clubs under 50
No
lock-in contract
Feature-by-feature comparison
An honest, side-by-side look at what each platform offers your club.
From £29/mo
Contact for pricing
Know what you are paying before you commit
Swimly: £29/mo published pricing. Free for clubs under 50. No sales call required to find out costs.
See what a modern platform looks like
Built for the way committees actually work: quick glances on phones between sessions, and proper admin on laptops when you have time.
Club dashboard
Everything your committee needs at a glance: member counts, upcoming sessions, billing status, and compliance alerts.
- Real-time member and payment stats
- Upcoming sessions and attendance
- Compliance and DBS expiry warnings
Automated billing
Direct Debit via GoCardless means fees collect themselves. The Treasurer sees who has paid, who hasn't, and what failed.
- One-click Direct Debit setup
- Automatic retry on failed payments
- Clear payment status dashboard
Works poolside on your phone
Coaches take attendance on their phone at 6am. Parents check balances in the car park. No app download required.
No app download needed
Works in any mobile browser. Add to home screen for an app-like experience.
Offline-friendly attendance
Mark attendance even with patchy poolside WiFi. Syncs when reconnected.
Why choose Swimly over Swim Manager?
Four reasons clubs are choosing Swimly.
Transparent pricing you can take to committee
Swim Manager requires a demo before they share pricing. Swimly publishes everything upfront: £29/month for 50-200 members, free for clubs under 50. Your Treasurer can present exact costs at the next committee meeting without waiting for a quote.
No app downloads for parents or coaches
Swim Manager has separate iOS and Android apps that everyone needs to download. Swimly works in any browser on any device. Share a link, parents log in immediately. No App Store friction, no version compatibility issues.
Get started in 30 minutes, not weeks
With Swim Manager, you book a demo, get a quote, negotiate, then wait for onboarding. With Swimly, sign up, import your members, and start taking attendance the same day. Founding clubs get white-glove migration support included.
Built for volunteer committees
Your committee members are volunteers with limited time. Swimly is designed to be intuitive from day one. Clean interface, clear navigation, no training manual required. When roles change at AGM, new members can figure it out themselves.
When might Swim Manager be better?
Swim Manager is an established platform with Swim England API approval. Consider Swim Manager if:
- • You need Swim England API integration right now (Swimly has applied and expects approval in 2026)
- • You prefer dedicated native mobile apps over a responsive web experience
- • Other clubs in your area already use Swim Manager and you value platform consistency for inter-club events
- • You need gala entry management right now (Swimly's competition module launches Q2 2026)
Comparing other platforms?
See how Swimly compares to all the top UK swim club software options in one place.
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